Jan 23, 2026
When founder Toxey Haas launched Mossy Oak in 1986, he did so because he wanted to have a better way to hide from wildlife. Now 40 years and dozens of camo patterns later, Mossy Oak has helped countless hunters make memories through their adventures afield.
The NWTF's Pete Muller sits down with Mossy Oak's President and first official employee Bill Sugg and Director of Marketing Daniel Haas to talk the early years, the importance of turkey hunting to the brand, what it means to them to engage with the NWTF faithful each year at the Convention and Sports Show as well as what they have in store for the future!
To keep up with new from Mossy Oak, visit https://www.mossyoak.com/.